EstatePlanWise is committed to being transparent about how we operate and how we fund this website. This page explains our affiliate relationships in plain language.
Short version: Some links on this site are affiliate links. If you click one and make a purchase or sign up for a service, we may earn a commission — at no extra cost to you. Our editorial recommendations are never influenced by these relationships.
How We Make Money
EstatePlanWise is a free educational resource. We do not charge readers for access to our guides, tools, or recommendations. To sustain the website and continue producing high-quality content, we earn money through affiliate partnerships with estate planning service providers.
When you click certain links on our site and make a purchase or sign up for a service, we may receive a commission. This commission is paid by the service provider — it is not an additional charge to you. The price you pay is the same whether or not you arrive through one of our links.
What This Means for You
Our affiliate relationships do not influence our editorial content, reviews, or recommendations. We evaluate services based on their quality, value, ease of use, and fit for our readers' needs — not based on which ones pay the highest commissions.
If a service isn't good, we won't recommend it regardless of the commission rate. Conversely, we do recommend services that we believe serve our readers well, even when better-paying alternatives exist. Our reputation depends on the trust of our readers, and that matters more to us than any individual affiliate relationship.
Our Editorial Standard
Every service featured prominently on EstatePlanWise has been independently evaluated. We review features, pricing, customer support, document quality, and state coverage before making any recommendation. Affiliate status does not determine placement or ratings.
Which Links Are Affiliate Links?
Links to online estate planning services — such as Trust & Will, LegalZoom, and others featured in our guides — may be affiliate links. These appear primarily in our service reviews, comparison guides, and recommendation sections.
Not every outbound link is an affiliate link. Links to government resources, court websites, legal statutes, academic sources, and news publications are never affiliate links. Where practical, we identify affiliate links in our content with a disclosure note near the link or section.
Our Commitment
We are committed to full transparency about how this site operates. Specifically, we commit to:
- Never accepting payment to alter, inflate, or suppress editorial ratings or written reviews
- Clearly disclosing when content is sponsored or when a partner has paid for placement (distinct from organic affiliate commissions)
- Updating our reviews when services change materially — for better or worse
- Removing or downgrading recommendations if a service's quality declines
If you have questions about our affiliate relationships, or if you believe a conflict of interest may exist in any of our content, please contact us at partnerships@estateplanwise.com.
FTC Compliance
This disclosure is provided in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials, as set forth in 16 CFR Part 255. The FTC requires that material connections between endorsers (publishers) and the companies whose products are endorsed be clearly disclosed to readers.
We take this obligation seriously. If you ever feel our disclosures are unclear or incomplete, please let us know.
Support Us
Using our affiliate links is one of the best ways to support EstatePlanWise and help us continue providing free estate planning education. It costs you nothing extra and helps us keep the site running, pay our writers and editors, and continue publishing unbiased guidance for the millions of Americans who need it.
We are grateful for every reader who finds value in our content — and especially for those who use our links to take action on their estate plan. Thank you for your support.